Case Studies

  • My Proven Framework for Scaling Ad Campaigns From 0 β†’ 10 Lakh/Month
    Scaling is not luck. It’s a disciplined framework that top media buyers and performance marketers use to grow campaigns consistently without burning budget. Here is the exact scaling formula I use as a performance marketing and AI strategist. Step 1: Build the Foundation Before spending a single taka on scaling, make sure: A strong foundation…
  • The 7 Biggest Mistakes Businesses Make in Performance Marketing
    Even with a good product and decent budget, many brands fail to get results from digital marketing. As a media strategist, I see the same mistakes happen again and again β€” and fixing them usually turns campaigns around instantly. Here are the top mistakes holding businesses back: 1. No Clear Funnel Strategy Most businesses boost…
  • How AI Is Transforming Performance Marketing in 2026
    Performance marketing is evolving faster than ever β€” and AI is now at the center of that transformation. What used to take hours of manual optimization, endless A/B testing, and constant monitoring can now be automated, predicted, and scaled with machine learning and intelligent systems. 1. Smarter Targeting With Predictive Models AI no longer waits…