This blog is my digital home for marketers, founders, and learners seeking smarter, data-backed growth.
Scaling is not luck. It’s a disciplined framework that top media buyers and performance marketers use to grow campaigns consistently without burning budget. Here is the exact scaling formula I use as a performance marketing…
Even with a good product and decent budget, many brands fail to get results from digital marketing. As a media strategist, I see the same mistakes happen again and again — and fixing them usually…
Performance marketing is evolving faster than ever — and AI is now at the center of that transformation. What used to take hours of manual optimization, endless A/B testing, and constant monitoring can now be…